Avec l’essor du digital, beaucoup de professionnels ont tendance à douter de l’efficacité des supports de communication imprimés…alors qu’ils ont plus que jamais leur rôle dans les stratégies marketing ! Le dépliant est susceptible d’atteindre de nombreuses cibles – et donc de clients potentiels – à un coût particulièrement attractif. Pour mettre en avant une promotion ponctuelle, générer du trafic sur un nouveau lieu, animer le marketing d’un point de vente, relayer une opération en boîte aux lettres, faire découvrir un nouveau produit via du street-marketing, informer d’une campagne en cours, être distribué sur un salon…À chaque action la bonne [...]
L’idée est aujourd’hui d’utiliser les papiers de création pour accompagner le message tant sur le fond que sur la forme. Les papiers métallisés, irisés, nacrés jouent avec la lumière tandis que les papiers calques et transparents amènent l’effet de surprise et sont propices à l’expression de l’imaginaire. Les papiers à grains marqués renforcent l’intensité et les papiers vélins, soyeux, impressionnent en toute discrétion avec classe… Quant aux papiers à hologrammes, modernes et ils vous ressemblent. Si les papiers de création ont un coût, leur usage n’est pas forcément réservé au secteur du luxe. Un papier haut de gamme aidera à [...]
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To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
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